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Websites and follow-up systems for contractors

Burned by an agency? Get found. Get real leads. Ottawa and Gatineau.

Cut the bullsh*t. Generating calls isn't rocket science. It's plumbing: get leads in and stop the leaks.

Agencies don't perform miracles. The ones making those promise leads and deliver a big fat zero, but not us. We lay the pipes. You still have to pick up the phone.

Free check: type your website. No email needed to see your score. Every problem it finds says what it's doing to your business.

  • No long-term contract
  • First month free from go-live
  • Website included
  • English and French
The UTF app with one quote request opened, showing where it came from and its next step

Be honest. How many of these sound like you?

  • A homeowner searches Google Maps for your trade and finds the guy two streets over.
  • You're calling people back after supper, and they already hired whoever called first.
  • You send out quotes but never follow up. Who's got the time?
  • You're forgetting to ask for reviews. You've got two on Google, and one's from your mother.
  • You paid five grand for an ad campaign. Crappy leads, one job.
  • Your next customer asks ChatGPT who to call, and it names a competitor.
  • Your business only shows up when people type your name. A stranger who needs a new deck calls the competitor that Google shows him.
  • Your listing has the wrong number on some online directories, and you don't even know there's a problem.

You want proof. Fair enough.

We're new, so there's no wall of testimonials here yet, and we won't fake one.

Most agencies open with a pile of five-star quotes from people you'll never meet or be able to verify as real. When a client of ours gives us the okay in writing, their testimonials will go right here. Not before.

Until then, here's the next best thing: a look at the system in detail, so you know exactly what you'll be getting.

Fairpost Fence & Deck is our sample company. The numbers are made up. The system is real.
Read the transcript

Hey guys, Martin here from UrbanTechFlow. First off, I want to tell you that we're not here to promise you miracles and then deliver nothing. We're going to leave that to the tech geeks in their mother's basement who promised you qualified leads and delivered a big fat zero.

Now, at UTF, we believe in being straight with people, so let's cut to the chase. You're here because you need help with your online marketing. You're here because your website isn't generating leads. You're here because your Google page has two reviews, one of which is from your mother. You're here because you just spent five thousand dollars on an ad campaign that generated crappy leads and one job. You're here because you want your business to stand out online. And you want to find a way to generate quality leads without paying a fortune for them. Fair enough.

Google being Google, we're not going to promise you a specific number of leads that we know we can't deliver. We'll leave that to the agencies that made those kind of promises to you in the past. What we can promise is work done right and delivered on time, helping your business from the foundation up. We only work with contractors like yourselves, and that understanding is built into everything that we do.

So let's begin. The first thing we're going to do is build you an SEO-optimized website like this one. It's fully bilingual, and it's designed for the Ottawa and Gatineau market out of the box, en français and in English. The website is optimized for SEO, which means every service you offer and the towns you offer it in, the main ones, get their own landing page. That way, your site tells Google and Bing what you do and where you do it, right? We're also going to highlight your best reviews front and center to build your online reputation and a whole lot more.

Now, next up, let me ask you a question. Have you ever lost business because you didn't get back to a prospect fast enough and found out later that one of your competitors got the job instead? Do you struggle remembering to send out review requests or to follow up with clients? Well, stop worrying. That's why we built the UTF app for your phone. It provides you with an overview of your stats, including a to-do list, so you can stay on top of your business, right? Your lead tracker shows each and every active quote request and includes the source it came from. Now, quotes that you send out that you didn't get a reply to get assigned to a follow-up list that you can, well, follow up on, obviously. Now, next up, there's the money tab. It's going to track the amounts you enter when you quote for a job as well as its status. Is it paid for? Is it outstanding? The review tab tracks your Google reviews, which are critical to your digital reputation. Every time you close the job, you get a reminder to send the client a review request, including a pre-written text that's ready to go. Now, finally, there's the robot tab. It tracks all of your automation, and it lets you concentrate on doing your best work, which is, of course, on the job site.

When someone fills out a quote form like this one, they're going to get a confirmation from you by text so that they know you're on top of things. And you're going to get a text with all of their details and what they're looking for, so you know what you're talking about when you get back to them. Now, every quote you send gets a professional follow-up as well. Next day, after a week, after two weeks, if there's no response, allowing you to track jobs as won or lost. You miss a call, you can either send them a text requesting that they fill out the website's quote form so that you can get back to them right away, or we can send you a text to tell you you've got a voicemail waiting. Basically, the UTF app is your back office on your phone, available anytime, anywhere.

Now, finally, you need to understand that your business appears in a lot of places aside from Google: on Bing, Apple Maps, Yellow Pages, Facebook, the list goes on. The problem is the data never matches exactly. Google compares these sources, and if they don't match, there's uncertainty that it's your business and you risk showing up less often in searches because of that. Now, to tackle this, we've created your Unified Digital Address. It's one correct version of your business's name, address, phone and hours of operation that matches your website, Google and Bing listings, as well as any of the other ones we can fix. We'll also provide you with a list of the sources we can't fix so that you can do it yourself.

Now, before I finish, I just wanted to tell you, don't worry. We're marketeers and we're going to try to sell you more stuff. But you need to understand that building a solid foundation for your business has to come first. Once these basics are in place, we can talk about ads, advanced SEO optimization, and a whole lot more. So if this sounds like something you want to learn more about, press the button below and book a 30-minute call with us, and we'll talk more. Martin Holley from UrbanTechFlow, signing off. Great speaking with you.

Want to see it live?

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Simple systems that do the job If you can text from your truck, you're in business.

A contractor's website on a phone, with the quote form on the first screen

A Website Built For Quote Requests

Comes with every package.

Built to turn a visitor into a text on your phone, not an email you find next Tuesday.

  • Built To Be FoundGoogled your company and found your old Kijiji ad? Awkward. Your site gets its own page for each service and each of your main towns, with a quote form on every page.
  • Real Reviews, Front And CentreYour real Google reviews, right on your site. No stock-photo "Brad from Kanata" who never existed.
  • Made For PhonesYour customer looks you up on his phone, standing in his driveway. Your site looks sharp there. Sharper than you after ten hours on a roof.
  • English And FrenchOn both sides of the river, that's not an extra. One site, both languages.
The UTF app's list of new quote requests, newest first

Speed To Lead

Ever lose a job because another guy got back to them first? This is built so you're first.

  • On Your Phone Within A MinuteEvery request from your website lands on your phone as a text within a minute. Plus an email copy, for whoever runs your office.
  • Your Customer Hears Back Right AwayThey get a text and an email from you right away, so they know a real company got it. Even while you're elbow-deep in a sump pit.
  • See Who's WaitingYour app shows every request from your site, where it came from when we can tell, and who's still waiting on you. No more quotes lost under the seat of the truck.
  • Follow-Ups That Don't ForgetEvery quote request from your website gets a polite text the next day, then a text and an email follow-up one week and then again two weeks out. It stops when a client texts back or answers the email, or when you mark the job won or lost. They can opt out at any time.
The caller's phone: the business's text after a missed call, with a link to the quote form, and the reply

Missed Calls

Missed his call? He's already dialing someone else.

  • They Get A Text Right AwayCan't pick up? The caller gets a text from your business within a minute, with a link to your quote form. Callers on a cell get it, in the hours you pick. A caller on a landline can leave a voicemail instead, and we text you that it's there.
  • Their Request Lands In Your AppWhat they fill in lands in your app with every other request, and a text tells you it's there. No number to scribble on the back of a receipt.
  • Up On A Roof? Keep WorkingNail gun in one hand, bundle of shingles on your shoulder? Let it ring. The text goes out without you.
  • Even After HoursMissed a call in the third period? The caller already has your quote form. Their request is waiting in your app when the game's over.
The review message ready to send

Honest Review “Asks”

"Great job! I'll post a review tonight." Then they forget. Then you forget. Then it's November.

  • The Same Ask For EverybodyYou can't make everybody happy. Nobody can. So every customer gets the same honest ask, happy or grumpy, with your direct line in case something's not right.
  • Ready When The Job's DoneLanded the job? Tap "Won" and the review text is ready in your app. Looks good? Tap send from your own phone. Easy.
  • A Nudge For You, Not ThemYour app monitors who you've asked for a review and reminds you if you forget someone. Your customers don't get pestered. You do.
  • Quit Sweating The AskNot sure you should ask the guy who complained about the gate latch? Ask him anyway, same as everybody else. That's Google's rule. And a page of honest reviews, including a few bad ones, is the one people believe.
A town page on a contractor's website, on a phone

Get Found

The key to qualified leads finding you is in the data. The more accurate it is, the better the match. Measure twice and cut once, right?

  • Leads Worth The DriveSomebody searching "deck builder Orleans" already wants a deck. That beats ten tire kickers who just wanted a price quote to show their brother-in-law.
  • Always Accurate Google Profile Growth and Territory onlyYour real hours, holiday hours included, the towns you really serve and real photos from jobs you send us, updated every month. No more "Closed" on a Saturday you're working.
  • Spelled Out For Google Growth and Territory onlyNerdy stuff, but it matters: we set up your site so Google, Bing and the AI apps can read exactly what you do, which towns you work in and when you're open. Google doesn't have to make guesses about your business.
  • One Correct Version Of Your InfoOld number on HomeStars or 411? That's a customer calling a dead line. We create one correct version, match Google and Bing to it, and fix every listing we have access to. And we tell you exactly who you need to ask to correct the rest.

Want to see where you're leaking leads right now? Free check: your score out of 100. Every problem our analyzer finds will tell you how it's impacting your business. For example: "No tappable phone number means a customer trying to call you has to dial manually versus hitting one button. Guess what? Most customers won't bother. They'll call the next guy instead."

Your requests and quotes on your phone.

Your office used to be a pile of papers on the dashboard of your truck. Now it's all organized on one app:

  • Every new quote from your website, and where it originated (when we can tell)
  • Tracks quotes so you know who to call back when they go quiet
  • Track what you've quoted and what you've won
  • Remind you who to request a review from, with a message written automatically, ready to send
  • Follow-ups sent automatically by text and email
  • Automate customizable seasonal and other reminder texts and emails to past customers
  • Every text, Facebook message and email you receive, all in one inbox

One app on your phone. No computer needed.

Book a 30-minute Zoom call
The UTF app's follow-up list: the quotes waiting for an answer

From fences to furnaces, and more...

If your name is on a truck door, this was built for you.

  • Fences & Gates
  • Decks & Porches
  • Interlock & Pavers
  • Landscaping
  • Roofers
  • Siding & Eavestroughs
  • Doors & Windows
  • Renovations
  • Basement Finishing
  • Kitchens & Bathrooms
  • Painting
  • Flooring & Tile
  • Plumbing & Drains
  • Electrical
  • HVAC & Heat Pumps
  • Excavation
  • Concrete & Foundations
  • Asphalt & Driveways
  • Snow Removal
  • Tree Removal
  • Masonry & Chimneys
  • Waterproofing
  • Handyman Services
  • General Contracting

Missing your trade? Tell us on the call.

Book a 30-minute Zoom call

Here's how it goes...

Two calls and a build, with your date written down before we start.

  1. The Demo

    (30 minutes)

    Yeah, it's a sales call. "Demo" just sounds friendlier. But you'll get straight answers, and you'll see how the system works live on Zoom.

  2. We Build It

    (about 2 weeks)

    You send us your business details and your best job pics. We build your website and your system. We provide you with your go-live date and the date every part of your package will be ready, in writing at the kickoff. We guarantee the work and the date. If we're late on a date we guaranteed, you don't pay your monthly fee for any of the days we're late. Your setup fee stays the same. Exceptions? Your date only gets pushed out by the number of days we wait on you, your phone company, another vendor's delays, or delays in an approval from Google or Meta. We think that's fair.

  3. Go-Live Call

    (about 30 minutes)

    We walk you through your site and your app, answer every question, and show you the whole system. Don't worry: "the whole system" consists of a few buttons to learn.

Why we’re “different”... Yeah, yeah. Every agency says that.

Dead Simple

Built for guys who'd rather hold a drill than a mouse. If it needs a manual, we did it wrong.

Fair Price, No Long-Term Contract

Priced to keep you for years, not one season. Stop any month. If we do the job, you'll stay. Foundation's price is on the pricing page, no call needed.

See the Foundation price

Zero Bullsh*t

At your kickoff, you'll get a written list of every part of your package and its go-live date. We guarantee the work and the date. Late on one? You don't pay your monthly fee for any of the days we're late.

We Show You, Live

On the call, we run the system in front of you. You see it work before you spend a dime. No empty promises.

Both Sides Of The River

Ottawa or Gatineau, English or French. Your website speaks both. So does the team that builds it.

We Keep At It

We don't build your site and then vanish. We keep fixing and improving the system you're on, so that we keep you as a happy, and paying, client.

How does your website score?

Free check: your score out of 100. Every problem it finds says what it's doing to your business.

No email needed to see your score.

Fair questions. Straight answers.

Don't see yours? Ask us on the call.

How long before this does anything for me?

Your new website, your text alerts and your app are working for you from your go-live day, and your customers will hear back from you right away once things are up and running. Every part of your package has a specific date in writing on the list we provide you at kickoff. Truth be told, Google is often the slow part. Lots of different factors come into play with Google listings: how long you've been around, number of reviews and your rating, how competitive your area is and who you're up against. Anybody who promises you quick results is lying to you. If you want that from us, we're not your guys. We pour the foundation of your digital marketing. We don't perform miracles. And yes, we're marketers, so we'll try to sell you more later. But the foundation comes first.

Okay, but what do you actually do for me?

Five quick things.

  1. 1. Would it help if every request from your website hit your phone as a text within a minute?
  2. 2. Would it help if every quote request from your website got a polite follow-up, without you having to remember?
  3. 3. Would it help if anyone whose call you miss got a text from you right away, with a link to your quote form?
  4. 4. Would it help if every customer got the same honest ask for a review after every job?
  5. 5. Would it help if your site, Google and Bing all showed the same correct info?

Yes to any of them? That's what we deliver.

Can't this wait till spring?

Sure it can. But remember that the build-out takes about two weeks, depending on how quickly we receive all of your data and on how many clients are ahead of you. Then, there is the time it will take for Google and Bing to track you. If we start work during your slow season, we can make sure that your website, your app and your alerts are up and running before you get busy, not two weeks into your high season.

A free month? What's the catch?

The setup fee. Building your system takes real work, so we charge for it: half upfront when you sign, half when your website goes live. Your first month is free, charged a month after your go-live day. Our starting package, Your Foundation, has its price and its setup fee right on the pricing page below. The advanced packages, Your Growth and Your Territory, are priced on your call, because they will be tailored to your specific advertising and advanced local SEO needs. Every package comes with a website and the UTF app. Google and Meta ad spend is managed directly from your account with them. We never touch your ad money. We help you manage it, but you keep total control.

See the Foundation price
You're new. Why should I take a chance on you?

Because we made it easy to walk away. No long-term contract: stop any time. Your first month is free (from your go-live date). Every part of your package has guaranteed delivery dates in writing, and if we're late on one, you don't pay your monthly fee for the days we're late. You pay Google and Meta yourself. And on the call, you watch our system run in real time before you spend a dime.

What if I want to stop?

Then you stop. There's no long-term contract, so you can stop any month. You keep your web address and your Google profile. The website and the system stop working. If we're not earning our keep, fire us. We'll be sad for about a day. Then we'll get back to work.

Do I have to change my number?

No. The number on your truck, your cards and your signs stays the same. For missed calls, you turn on call forwarding once, with us on the line. A call you can't take then goes to your UTF line, which texts the caller a link to your quote form. Your phone company may charge for forwarding.

Will people actually find my website on Google?

That's what our system is built for. Every website we build gets a page for each service and for your main towns. Where you land depends on how long your site's been active, your reviews and the amount and quality of competition in your service area. We won't lie and promise you first place. Nobody controls Google. What we can promise you is that we will set up all of the groundwork properly so that Google, Bing and AI searches can find your business. Want to see what your site is missing today? Take the free check: your score out of 100.

I already get lots of word of mouth. Why bother?

Word of mouth generates the best leads by far. No argument here. But your neighbour's buddy will still google you before he calls. If he finds an old number and two reviews, that referral can still keep looking. Your website and real reviews give him a reason to pick up the phone. Seasonal reminders help generate more jobs from customers who might not have thought about you (or that job they've been putting off) for two years. Plus, we've never talked to a contractor who likes (or is good at) doing follow-ups. Our UTF app makes them and a whole lot more a breeze.

Who writes the texts my customers get?

Our texts are pre-written and customizable by you. You have to approve them before anything goes out under your name.

Do you work in French?

Oui. Your website comes in English and French, one button to switch, and we work with trades on both sides of the river.

Who am I actually dealing with?

UrbanTechFlow. We're a small team of seasoned professionals who have worked in the field for years. We got sick of all of the crap and decided to start showing people how marketing for contractors should be done. We work remotely with the trades in the Ottawa and Gatineau area, by phone and video. No wasting time driving to meetings, no call centres to navigate, no ticket numbers to manage: you deal with the same small team from the first call onwards, before you sign up and after you become our client. The guy in the video is the one you'll talk to on the call.

Want to talk it over? Book a 30-minute call.

Thirty minutes on Zoom. You watch it run, you ask anything, you decide. Steal our ideas if you want.

  • Free check. Free call. No card, nothing to sign.
  • No long-term contract. Stop any month.
  • You pay Google and Meta from your own account. We never touch your ad money.

Book your 30-minute Zoom call

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