Articles

Plain answers on missed calls, websites, Google listings, reviews, local search and ad money that goes nowhere. Written for owners in Ottawa and Gatineau who are busy on the job and tired of agency talk.

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• Web Design for Ottawa Contractors: What Actually Makes People Call
  What makes a homeowner call a contractor from her phone: the first screen, a tap-to-call number, proof and a second door. Eight steps for Ottawa trades.
• Local SEO in Ottawa: Why a Smaller Competitor Outranks You
  Local SEO in Ottawa: why a smaller competitor can beat you in Google's map box, the signals that weigh most, and seven steps that fix it.
• Google Ads for Ottawa Contractors: Where the Money Actually Leaks
  Google Ads for Ottawa contractors: the four places the money leaks (match type, negatives, thin budgets, tracking) and the eight steps that stop it.
• Google Business Profile Management: The Weekly System Nobody Runs
  Google Business Profile management for Ottawa and Gatineau: the weekly and monthly routine that keeps your hours, photos, reviews and posts current.
• Google Reviews: Building the Machine Instead of Hoping
  Hoping is not a system. Why fresh Google reviews beat old ones, and the seven parts of a review system that asks every customer the same way.
• Missed Calls in Ottawa Home Services: The Number Nobody Measures
  A missed call leaves no invoice and no record, so nobody in Ottawa home services measures it. How to find your own number, and how to stop the leak.
• What a Real Website Audit Checks (and What Most "Free Audits" Skip)
  A free audit PDF counts alt text and headings. A real audit checks your Google profile, your phone, your reviews and your speed: eight layers, in order.
• From First Search to Booked: The Whole System, Start to Finish
  From first search to booked job, the whole system in seven stages: website, Google profile, reviews, capture, response, paid ads and measurement.
• Great reviews that never reach the new customer
  Median rating 4.5, median review count 22, across 644 small businesses in Ottawa and the Outaouais: a good reputation that never reaches the new customer.
• What paid traffic does not tell you: 30 days of our own money
  We ran search ads with our own money for 30 days: 175 impressions, 18 clicks, zero forms. Why zero is not a failure, and how to read any number.